Borne from Passion: A Conversation with Hyperallergic’s Co-Founders

Thank you, AIB for profiling Hyperallergic co-founder Veken and Hrag!


by Veronica Dakota


Hyperallergic co-founders Veken Gueyikian and Hrag Vartanian; photo courtesy of Gueyikian

"It is by caring about things that we infuse the world with importance," wrote Harry G. Frankfurt in The Reasons of Love. Thus, from a passion “to create something that would support independent voices in the arts and [to] find a way that people could get paid for their work (which is far too rare in the field),” Veken Gueyikian and Hrag Vartanian conceived a venue that would go on to champion, challenge, and change the ways people engage with art. With wry humor and incisive coverage, in the five years since its founding, Hyperallergic has managed to become a major force in the world of art.

Headquartered in Williamsburg, Hyperallergic’s roots easily extend to Bushwick. Vartanian lived in the neighborhood from 2000 to 2008, and the Hyperallergic co-founders are “always in Bushwick, since the boundaries (as you know) are more blurry than people want to admit sometimes.” Indeed, as anyone who has scanned old maps of Brooklyn (or lived in the borough for more than one year) can attest, where one neighborhood begins and another ends is anything but stable: Rezoning propelled by economics, politics, and population growth has frequently and dramatically changed the edges of neighborhoods—once upon a time, Williamsburg and Greenpoint were both part of Bushwick.

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Reblogged from artsinbushwick